Created by entrepreneurs Alisa Ushakova and Nino Shamatava, Ushatáva is a sustainable ready-to-wear unisex brand based out of Yekaterinburg, Russia. The two designers met in Siberia ten years ago and bonded through their love of fashion. Creating a brand was an impossible dream for Ushakova and Shamatav but they embarked on the journey anyway. Although the two didn't have any formal fashion education or funding, Ushakova and Shamatav had a clear understanding of what kind of silhouettes, proportions and colors should be created for the brand. See Coupons & Promos
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