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Gossard Limited is a Nottingham-based producer of women's undergarments and hosiery. Gossard was established as H. W. Gossard Co. in Chicago in 1901, per company history after its founder Henry Williamson Gossard was inspired by a corset worn at a Paris performance by the actress Sarah Bernhardt. In the 1920s it introduced the then-revolutionary idea of putting corset ties on the front, allowing the wearer to untie them herself. The company advertised extensively under the slogan "The Gossard Line of Beauty." See Coupons & Promos
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