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In 1990, Ariat International co-founders Beth Cross and Pam Parker set out to create a new company and a new way of thinking about footwear for riders. They realized that traditional English and Western riding boots were stiff, heavy and hard on the feet — not very well suited for riding. Both riders with backgrounds in the athletic shoe industry, they realized the unique needs of equestrians — both in the saddle and on the ground — and the performance-enhancing benefits that could be brought to riding boots to give these athletes an edge. 

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Ariat: Up to 50% OFF Women's Sale Clothing
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Ariat now offers Up to 50% OFF Women's Sale Clothing. Sign in for free shipping and returns on all orders.

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14
3 days ago
Ariat Memorial Day Sale
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Use coupon code "MEMDAY" to get the extra discount on these styles – after it's applied, you can get women's T-shirts from $11.58, men's T-shirts from $13.74, men's jeans from $30.78, women's jeans from $35.98, women's cowgirl boots from $63.97, and men's cowboy boots from $91.18. It cuts the pictured Ariat Men's Sport Flying Proud Western Boots to $121.57 (low by $8). Ariat Insiders get free shipping. (It's free to join.)

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2
6 days ago
Ariat Memorial Day Early Access Sale
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Members log in and apply coupon code "MEMDAY" to for the extra savings here (not a member? it's free to join.) We've pictured the Ariat Men's Sport Patriot Western Boots for $108.77 after code ($61 off.) Members also bag free shipping.

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10
9 days ago
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