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In 1990, Ariat International co-founders Beth Cross and Pam Parker set out to create a new company and a new way of thinking about footwear for riders. They realized that traditional English and Western riding boots were stiff, heavy and hard on the feet — not very well suited for riding. Both riders with backgrounds in the athletic shoe industry, they realized the unique needs of equestrians — both in the saddle and on the ground — and the performance-enhancing benefits that could be brought to riding boots to give these athletes an edge.
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