Why Antares?: Reasons Why Singers Use Autotune
There is no question about it: Autotune is prevalent among contemporary pop songs. Nevertheless, as a casual music lover, you may question why performers utilize autotune. Is it to improve an apparent poor performance? Can it be utilized stylistically?
Autotune is used by singers for four primary reasons:
- Enhance the pitch of a pre-recorded track by tightening up slight imperfections
- In order to be stylistically correct
- Live performance enhancement
- Improve poor vocal performance by 'fixing' it
In this article, we will delve deeply into the aforementioned four reasons and provide examples to illustrate each point.
Enhance The Pitch Of A Pre-recorded Track
Let's be honest:
No matter how skilled a singer may be, a vocal track will never be flawless.
Frequently, a vocalist will capture the emotion of a song but find themselves slightly off-pitch as a result. In this instance, autotune of Antares will be utilized to refine the pitch and final product.
Similarly, if a record's production schedule is tight and the singer does not have time to record the take multiple times, autotune will be employed to correct any vocal flaws. To put it in a memorable quotation:
Autotune is frequently the difference between "a superb take with only a minor adjustment" and "endless hours of an artist striving to attain perfection."
As recorded music is the foundation of a pop singer's reputation, it must be both passionate and flawless. Autotune enables performers to attain perfection by emphasizing the vibe of a song and correcting any minor pitch flaws.
When it comes to this component of the production process, many singers are open and accepting of their usage of autotune. Others, however, prefer to be a bit more covert.
In Order To Be Stylistically Correct
While some vocalists may opt to employ autotune, like the one in Antares, in a discreet manner, others are quite the contrary.
Take Cher, for instance:
Cher was one of the earliest pioneers of autotune utilization in contemporary music. In two verses of her 1998 song "Believe," she employed it to create an aggressive robotic effect.
In fact, this was the very purpose for which autotune was developed in the first place: as a stylistic voice effect.
At 35 seconds into Cher's song (listed below), you can detect a distinct electronic flutter in her voice. This is deliberate, as the abrupt changes in the notes would be impossible to create organically.
Cher is undeniably an exceptionally talented singer; she may not even require autotune. However, her use of autotune on "Believe" helped pave the way for future pop and hip-hop vocalists.
Live Performance Enhancement
Here's how it works: When recording a vocal track in the studio, the artist would record it numerous times to get it as close to perfection as possible.
After then, the track undergoes an extensive post-production procedure to ensure that it sounds flawless.
While this works well for recorded music, it can be difficult to replicate live.
Artists experience a different atmosphere when performing live. Rare performers may choose to lip-sync certain portions of their performance or, in some circumstances, the entire thing.
Unfortunately (because of the Internet), lip-syncing during a live performance might result in criticism against the performer. Nonetheless, a subpar vocal performance will expose the artist to criticism.
It's a conundrum.
In this case, vocalists will employ live autotune to tighten up their live vocals, resulting in a crystal-clear performance that does not require lip-syncing.
Similarly, during a live performance, singers might be impacted by nerves and adrenaline, which will alter their pitch. This can be compensated for via Autotune from Antares.
Improve Poor Vocal Performance By 'Fixing' It
Singers and artists who have utilized autotune from the beginning are confronting a rising challenge.
Some of them have never been exceptional singers.
The following illustration illustrates: When Britney Spears released "Toxic" in 2003, it gained overwhelming appreciation from critics. Numerous reviews praised both the vocal performance and the song's catchy chorus.
In 2017, however, an allegedly non-autotuned version of the vocal track leaked online, sparking a heated discussion over the use of autotune in the composition.
Artists that fail to execute a decent voice take will be able to autotune to compensate with its assistance.
In summary, what was discussed was a comprehensive analysis of the four primary reasons why vocalists utilize autotune. If you like the idea of autotuning, consider availing of Antares services with discount coupons to maximize your savings.
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